BE:FIRST is a six-member dance-vocal group that was born from “THE FIRST”, an audition show produced by rapper SKY-HI and his management company and label BMSG. Aiming to live up to the show’s tagline of “quality first, creative first, artisism (artistic expression) first” and SKY-HI’s goal of producing a Japanese boyband strong enough to stand on the world stage, the group’s members were selected not just for their performance skills, but also for their distinct personalities and passion for creating their own music, lyrics and choreography.
The group’s works are designed to accentuate the members’ individuality, highlighting elements such as SOTA’s world championship-level dancing, SHUNTO’s playful, relaxed onstage persona and JUNON’s high vocal range.
BE:FIRST released their major debut single Gifted. in November 2021.
Special
Catch up on tracks you missed last year with our latest Spotify playlist, featuring some of our team members' favourite tracks released in 2025.
News
Dance-vocal group BE:FIRST's new Christmas single "Lighting up the town" is out on digital platforms worldwide now.
News
Dance-vocal group BE:FIRST's first best-of album, featuring a new cover of The Jackson 5's "I Want You Back" and their theme song for the film "WIND BREAKER", is out now.
