BE:FIRST is a seven-member dance-vocal group that was born from “THE FIRST”, an audition show produced by rapper SKY-HI and his management company and label BMSG. Aiming to live up to the show’s tagline of “quality first, creative first, artisism (artistic expression) first” and SKY-HI’s goal of producing a Japanese boyband strong enough to stand on the world stage, the group’s members were selected not just for their performance skills, but also for their distinct personalities and passion for creating their own music, lyrics and choreography.
The group’s works are designed to accentuate the members’ individuality, highlighting elements such as SOTA’s world championship-level dancing, SHUNTO’s playful, relaxed onstage persona, JUNON’s high vocal range and RYOKI’s strong grasp of the English language.
BE:FIRST released their major debut single Gifted. in November 2021.
Producer Koichi Tsutaya's project KERENMI will release a new digital single featuring hololive English VTuber Mori Calliope on November 15th.
BE:FIRST's new single "Glorious", featuring lyrics co-written by SKY-HI and group member LEO, is out on digital platforms worldwide today.
New stars emerge, fresh connections are formed and old bonds evolve as BMSG celebrates its third anniversary.
BMSG's two-weekend extravaganza "BMSG FES’23", featuring performances from SKY-HI, BE:FIRST, MAZZEL, and all of the label's solo artists and trainees, will be available for streaming worldwide via ZAIKO on October 14th.