Ayumi of Sugar is make a debut as a singer in 2010.
She is to release a new single on 24th February under a new name, Iconiq. Her title song, 'I'm lovin' you' is a duet with Atsushi of Exile. This dance pop music has been pre-released as a mobile phone ring tone from 9th and since then has caught fans' attention. Her official home page describes her forth coming album as a cue to a new change. Her short hair has shocked the Korean fans a while ago as she has been well known for her long hair and cute image.