In the words of Junsu's make-up artist, Moon Ju-yeong: "The overall concept is very intense, dense, deep and differentiated from any other idol singers, in a word, 'strong'. The makeup features intense, mysterious eyes."
The teaser shows material for the photo shoot of the new album. The new concept mixes modern trends, and the choreographer Jeri Slaughter revealed the dance moves include many hard-edge movements.